Crimson Brings Sustainable Coffee and Relationships to Easton Town Center
October 27, 2020 (Published: October 27, 2020)
Attention Columbus coffee lovers: It’s time to immerse yourself in a world of exceptional coffee and tea, sourced from small coffee farms around the world! Crimson, our new flagship retail concept, has opened at 4066 Worth Avenue in the newest district at Easton Town Center.
Extraordinary Coffee, Grown by Small-plot Coffee Farmers
Founder and President Greg Ubert said Crimson showcases extraordinary coffees and teas, innovative drink recipes, and relationships we have cultivated with small-plot coffee farmers.
“Crimson is our homage to the small coffee farmers who produce our favorite beverage. It’s a new expression of what coffee and community mean to us.”
Greg Ubert
Gleaming with white tile and light wood accents, Crimson‘s open design invites guests to relax in an oasis of light.
Expert baristas craft exquisite beverages from sustainably sourced ingredients.
“The result is an elevated but approachable experience,” Greg said. “It is the pinnacle of everything we offer.”
Crimson Connects Coffee Drinkers to Coffee Growers
The story of Crimson begins in the narrow band of coffee-growing countries sometimes called the “bean belt,” found in latitudes between 25 degrees north and 30 degrees south of the equator.
With deep relationships in Ethiopia, Kenya, Guatemala, Honduras, Peru, and other countries, Crimson Cup is forging a relationship chain that extends from the consumer all the way back to the growing community impacted by each cup.
“For over a decade, we have been trekking into remote mountains to form relationships with small coffee farmers. Last year, we traveled over 100,000 miles – by plane, boat, bus, jeep, mule and foot – to source incredible coffee, tea and other ingredients.”
Director of Sustainability Brandon Bir.
“Crimson is the link that brings everything together,” Brandon said. “It showcases the crème de la crème of our coffees in innovative ways.”
Making an Impact in Growing Communities
Through our unique Friend2Farmer initiatives, Crimson Cup invests in life-enriching projects that promote the education, health, sustainability and economic growth of farmers and communities.
“Our drive to invest in communities rather than just to find the best coffee each year gives us access to outstanding coffees sourced through mutual loyalty and benefit,” Brandon said.
Award-winning Columbus Coffees
At our Columbus headquarters, Crimson Cup transforms raw beans into roasts that win national coffee awards – including Roast Magazine’s Roaster of the Year Award and the Golden Bean Small Franchise/Chain Roaster Championship within the past five years.
We also won 2017 and 2020 Good Food Awards, which recognize the nation’s best tasting, most responsibly sourced coffees.
Brandon said Crimson Cup’s relationships, quality and awards give our company a platform to promote the hard work of coffee farmers.
“Few consumers understand how hard it is for farmers to grow, process and market the coffee in their cup,” he said. “With Crimson, we plan to help change that!”
Promoting the Hard Work of Coffee Farmers
Beyond coffee and tea, Crimson emphasizes sustainable sourcing in every facet. “We buy vanilla beans from a single farm in Guatemala,” Brandon said. “Our cocoa comes from Peruvian farmers with whom we have long-standing relationships.”
The new shop features Modbar espresso, pour-over coffee units and skilled baristas who bring delectable beverages to life. Signature pastries and breakfast items delight sweet and savory taste buds.
A One-of-a-Kind Addition to Easton’s Newest District
Open from 7 a.m. to 8 p.m. daily, Crimson is part of The Easton Town Center expansion, which has 140,000 square feet of new retail and restaurant space on 16 acres in the center’s northeast quadrant.
“Featuring innovative drinks along with a dedication to coffee communities here in Ohio and around the world, Crimson at Easton Town Center is the perfect place to grab a socially distanced cup of coffee and reconnect with friends inside or on the patio,” she added.
“Crimson is a one of a kind addition to Easton’s newest district. This new Crimson concept is redefining the coffee experience.”
Jennifer Peterson, Chief Executive, Easton.
For updates and announcements, follow Crimson’s Facebook and Instagram pages.