If you want to learn how to open a coffee shop in Michigan, you’ve come to the right place!
You don’t have to do it alone – or pay hefty franchise or coffee school fees.
Instead, learn how to start a prosperous coffee business in Michigan through our proven 7 Steps to Coffee Shop Success process.
Why listen to our advice? We have decades of coffee industry experience since our founder started roasting coffee in 1991. Over three decades, we’ve won major awards, including Roast magazine’s 2016 Macro Roaster of the Year.
Plus, our experienced coffee shop startup consultants have helped six Michigan entrepreneurs open and grow their independent coffee shops.
Owners of shops in Michigan cities and towns –including Grosse Isle, Howell, Iron Mountain, Lake Leelanau, Lincoln Park and Midland – have learned how to open a coffee shop through our 7 Steps to Success coffee shop startup program.
As a one-stop shop for independent coffee shop owners, Crimson Cup can also help you find a terrific location, lay out your shop, hire and train staff, market your shop and more. You’ll also gain access to award-winning coffee and coffee shop products that will keep your customers coming back!
Keep reading to learn more or call 888-800-9224 now to connect with our coffee shop consulting team!
Michigan is a Terrific State to Open a Coffee Shop!
With only five major coffee chain locations per 100,000 residents in Michigan, there’s plenty of opportunity to open and run a successful independent coffee shop in your local community.
Michigan ranks 20th in coffee shops per capita, according to a study by Zoma Sleep. The study counted 5,725 Michigan residents for every coffee shop in the Wolverine state.
Considering that 62 percent of Americans drink coffee, averaging three cups per day, it’s safe to say there’s room for many more coffee shops in Michigan.
And, according to the National Coffee Association, coffee drinkers are flocking to espresso-based beverages brewed from high-quality beans. Consumption of cappuccinos, lattes, and mochas has increased by a staggering 50 percent since 2015, driven in part by strong popularity with 25-39-year-olds.
Small Cities Present Big Opportunities
With many counties in Michigan underserved by major coffee chains, it might pay to consider starting a coffee shop in a small city or town outside of major metropolitan areas such as Detroit, Grand Rapids, Warren, Sterling Heights, Ann Arbor, and Lansing.
Many of the 1,773 cities, towns, and villages in Michigan lack a gathering place where locals can get together over a cup of coffee. Does your city or town need an independent coffee shop? Would you like to be the result that comes up when people in your area search for “coffee near me?”
Michigan is Open for Small Business
Michigan is recognized as a Top 10 Pro-Business State and a Top 10 state for major new and expanded corporate facilities.
With the 5th-lowest cost of living and the 9th-lowest sales tax in the USA, Michigan offers a great environment for entrepreneurs to open a coffee shop.
Home to over 900,000 small businesses, the State of Michigan focuses on creating an environment where entrepreneurs can prosper.
Nearly two-thirds of Michigan businesses surveyed describe the state as having a positive business climate and would recommend Michigan as a place to start a business.
You can find a wealth of resources covering business formation and operation on the State of Michigan government website.
This website assists small and medium Michigan businesses with:
- Starting a business
- Choosing a legal business structure (most coffee shops operate as sole proprietorships or limited liability corporations.
- Getting a business license and various other licenses and permits, including local health department licenses for food establishments.
The Michigan Small Business Development Center also assists entrepreneurs who want to start or grow a business. Experienced business professionals offer management advice, financial analysis, marketing support and more.
Get a Head Start with Our Coffee Shop Startup Experts
As a coffee roaster and coffee business consultant, Crimson Cup believes our company only succeeds when our customers do.
As a result, we support coffee shop owners at every step, from concept through opening day and beyond.
A one-stop shop for independent coffee shops, Crimson Cup supplies award-winning coffee and industry-leading coffee shop equipment and supplies.
Based on the book, Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee by Crimson Cup Founder and President Greg Ubert, our program covers everything business owners need to run profitable coffee shops:
- Writing a sound business plan
- Choosing a terrific location
- Calculating startup and operating costs
- Designing an efficient shop layout
- Choosing an espresso machine and other coffee shop equipment
- Training your baristas
- Marketing your shop to attract customers
- And much more.
Backed by over 30 years of specialty coffee know how, our 7 Steps to Success program has taught hundreds of entrepreneurs in over 30 states – including Michigan – how to open and run successful independent coffee shops.
Michigan Coffee Shop Owners Recommend the 7 Steps to Success
Our coffee shop customers in Michigan say they saved time and money and grew their coffee business faster by following our 7 Steps to Success. But don’t take our word for it. Hear what some of our Michigan customers think about working with Crimson Cup.
Coffee Chaos, Midland, Michigan – Founded 2004
Crimson Cup customer Kim Krantz followed our 7 Steps to Success coffee shop startup process to open Coffee Chaos in Midland, Michigan in May 2004. He’s been growing with Crimson Cup ever since.
Located at 6201 Jefferson Avenue, this independent coffeehouse features hot, iced and frozen espresso drinks, including cappuccinos, lattes and mochas. Hot and iced teas, frozen hot chocolate and fruit smoothies round out the drink menu. A variety of fresh muffins and pastries complement the delicious coffee drinks.
Coffee Chaos caters to customer comfort with free Wi-Fi, a spacious inside seating area and a generous outdoor patio with umbrellas and tables.
The popularity of the shop’s busy drive-thru is called out in its logo and tagline, “Pick Up and Go Espresso.”
“The approach that Crimson Cup takes is to make me, at Coffee Chaos, the best shop that I can possibly be,” he said.
“That I can sell the most coffee that I can sell. That I’m giving the best product, the best service. All of those things are what they are helping me do.”
“They want to make me successful. Because if I’m successful, Crimson Cup’s successful.
“That business model is so unique. That’s what sets them apart.”
Check out the video below for Kim’s take on how Crimson Cup has supported his success.
Elizabeth Perk Coffee House, Grosse Isle, Michigan – Founded 2015
Mark Hayes and Debbie Rote-Hayes opened Elizabeth Perk Coffee & Ice Cream in 2015 at 2975 W. Jefferson Ave. in Trenton, Michigan.
The husband-and-wife team chose a historic location for their new venture – Michigan’s first A&W building, which was built in the 1940s.
The vintage-style interior features stained-glass skylights and seating at tables with marble countertops.
A drive-thru caters to coffee and ice cream aficionados on the go.
Elizabeth Perk’s menu features Crimson Cup coffee, cappuccinos, lattes, café mochas and loose-leaf teas as well as 28 flavors of ice cream from Guernsey Farms Dairy in Northville, Michigan. The two product lines combine in the affogato, a traditional Italian dessert that tops a scoop of ice cream with a shot of espresso.
Mark said they traveled across the Midwest to find a unique coffee roaster to supply their coffee. When they found Crimson Cup, they knew it was the right fit for their business. “They have a fantastic flavor and concept,” he said.
Crimson Cup’s 7 Steps training program gave Debbie and her team the skills to succeed. “One of the most impressive things about working with our trainer from Crimson Cup is how a staff with no prior experience with coffee is now expertly crafting coffee beverages just a week later,” she said.
Crimson Cup has supported the couple’s success over the years. In 2019, USA Today named Elizabeth Perk the Best Ice Cream Parlor in Michigan!
Ready to Start Your Michigan Coffee Shop Journey?
Begin by reading the book that put hundreds of other coffee shop owners on the road to success!
Backed by a risk-free guarantee, Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee lays out a map for creating a thriving business serving your local community.
Inside the book, you’ll find a proven template for creating a solid coffee shop business plan, plus guidance on everything you need to get up and running.
Questions about opening a coffee shop? We’re here to help
Call 888-800-9224 to connect with our coffee shop startup consulting team during regular business hours (Eastern time). Nights and weekends, you’re welcome to fill out this form, and we’ll get back to you within one business day.