Welcome to Open Doors Coffeehouse in Johnson City, Tennessee

A big Crimson Cup welcome to Open Doors Coffeehouse in Johnson City, Tennessee! The shop at 101 E. 8th Ave. held its grand opening January 24.

During the opening celebrations, baristas served more than 1,300 specialty coffee drinks. Festivities included a ribbon-cutting ceremony, a magic and balloon-twisting demonstration, and live music.

,“We’re excited to welcome Owner Michael Marion and Manager Elissa Rose to the Crimson Cup community,” said Greg Ubert, founder and president. “Training entrepreneurs to run their own independent coffee business is a big part of our success as a coffee roaster and coffee franchise alternative.”

Open Doors serves a full menu of hot, iced and frozen espresso drinks – including mochas, lattes and cappuccinos – as well as iced coffee and tea, cold-brewed coffee, hot chocolate, fruit smoothies and other custom drinks. Belgian Liege waffles, biscuits and gravy, and a variety of muffins, scones and other sweet treats round out the menu.

A portion of coffee sales will support Rise Up! – a mentoring program catering to 150 individual under-resourced children, teenagers and young adults founded by Marion and his wife Sheri.

Inside, comfortable chairs, tables and couches invite customers to gather and enjoy their coffee. The business also offers drive-thru service for coffee lovers on the go.

Michael and Elissa learned how to run a successful coffee shop through our 7 Steps to Success coffee franchise alternative.  Through this program, we have helped hundreds of independent coffee shops develop thriving businesses. “Over the past year alone, we have helped more than a dozen new business owners realize their dream of running an independent coffee business,” Greg said.

“Our 7 Steps program offers all the support of a franchise – and more – but without franchise fees, royalties or business restrictions,” Greg said. “Our consulting services, which include development of a coffee shop business plan, site evaluation, on-site training, marketing materials, menu ideas and much more, are all designed to help reduce costs, increase profits and eliminate potential headaches.”

We look forward to working with Michael, Elissa and team in the months and years ahead.