In the News!

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Crimson Cup Coffee

Check out our latest and greatest news!



The Columbus Dispatch: Crimson Cup Strives to Help Coffee Farmers
How to WOW Your Banker and Secure a Small Business Loan
CoffeeTalk: Making a Difference
Columbus Coffee Brand biger than Starbucks in Bangladesh
Crimson Cup to Launch NEW Flagship
Crimson Cup brings Cold Brew Cans to the Market!
Crimson Cup named Golden Bean Franchise Winner
FreshCup: 2019 Golden Bean Winners
The Living Business Plan: The Road Less Traveled


Business First_Why Ethics are Integral to Crimson Cup
Business First_Why Ethics are Integral to Crimson Cup

Daily Coffee News: With Crimson Cup, Ohio College Students explore automated drying

Crimson Cup celebrates 2017, anticipates growth in 2018!

Crimson Cup welcomes Rustic Joe’s!

Sponsoring First Ever Barista Competition in Bangladesh.

Crimson Cup Welcomes Buckin’ Brew!

Exploring Sustainable Tea Farms

Celebrating 27 Years of Coffee+Community

Crimson Cup Supports Future Community Leaders

COFFEETALK: Supporting our F2F Partners in Olopa, Guatemala

SMART BUSINESS: 5 Tips for brewing up brand awareness

Improving Coffee Quality in Peru

Crimson Cup raises over $1000 to provide clean water for Families in Honduras

Coffee Collab event brings together Community, Coffee & Innovation

Crimson Cup helps iconic beauty brand caffeinate new concept salon and spa

Crimson Cup, AVI Foodsystems and Kenyon College Teach Students about Sustainable Coffee Sourcing

Learn How to Create a Coffee Shop Business Plan – FREE WEBINAR!

Develop a Better Community by Giving Back.

Innovation Labs Spur Creativity.

Bangladesh Tea Gaining Notariety

Ohio Icon



BBB Torch Awards: Crimson Cup Coffee & Tea

Crimson Cup Promotes Quality with Peruvian Coffee Farmers and Roasters.

Promoting Quality with Peruvian Coffee Farmers and Roasters.

Crimson Cup Adds Ethiopia Burka Gudina and Zambia Mafinga to Craft Coffee Line.

Gold, Silver and Bronze Medals at the Golden Bean North America Roasting Competion.

Greg Ubert of Crimson Cup Coffee & Tea Wins Smart 50 Award.

The Broken Mug opens in Columbus, Nebraska.

Crimson Cup Nominates Columbus Charity to Win $1,000 in CoffeeTalk Magazine ‘Making a Difference’ contest.

New Coffee Bags for Award-Winning Consumer Coffees.

Crimson Cup welcomes Grinder’s Coffee in Bennington, Nebraska

Wayfarer Blend Takes Third Place in America’s Best Espresso Competition

Third Annual Military Coffee Drive

Crimson Cup Explores New Coffees, Expands Relationships in Honduras and Nicaragua

White Buffalo Coffee Bar Opens in Altus, Oklahoma

Crimson Cup Founder named Entrepreneur of the Year Finalist

Celebrating 26 Years of Coffee + Community

Expanding Nitro Cold Brew Distribution

Seeking New Coffee Relationships in Ethiopia

Crimson Cup’s Brandon Bir certified as SCA Instructor

Ethiopian Kossa Kebena wins 2017 Good Food Award


Coffee Review Awards 93 Rating to Ethiopian Kossa Kebena from Crimson Cup Coffee & Tea

Crimson Cup Brings Home Hardware from Compak Golden Bean Awards

Seeking new Friend2Farmer Direct Trade Relationships in Papa New Guinea

Crimson Cup’s Brandon Bir becomes Q-Grader

Celebrating 25 Years of Coffee + Community

50 Best Coffee Roasters You Need to Know

US Chamber Dream Big: Something Special Brewing

Coffee Education Manager earns Coffee Buyer Certification

Crimson Cup Launches Meet the Farmer Series

Having a Grande Impact on Ohio

Crimson Cup named Regional Finalist for U.S. Chamber Dream Big Award

Crimson Cup’s Wayfarer takes second at America’s Best Espresso

Thrillist: 21 Best Coffee Roasters in the Country

Columbus Underground: Crimson Cup launches new Innovation Lab

ThisWeek: Innovation Lab source of pride for Crimson Cup

Breakfast with Nick: New Innovation Lab

Columbus Business First: Crimson Cup opens New Innovation Lab


Columbus CRAVE: Drink Coffee Like a Pro

ESQUIRE: Best New Iced Coffees 2015

Crimson Cup Expands into New Roasting Facility

ROAST: Daily Coffee News – New Roasting Facility

Columbus Crave: Give Up Starbucks. Visit these local roasters

Zaftig Microbrewery and Crimson Cup Coffee & Tea Brew Up BamBaLam Breakfast Stout

Columbus Marketing Show: Marketing in a Crowded Industry featuring Crimson Cup

Roast Magazine: 2016 ROASTER OF THE YEAR

The Metropreneur; Best 2015 Small Business Growth Story in Columbus

The Metropreneur; Top 10 Entrepreneur in Columbus

Ohio Made Awards; Crimson Cup named 2016 Small Business of the Year


Organic Bali Kintamani Natural from Crimson Cup Wins Outstanding 90 Score from the Coffee Review

Students learn about global coffee markets at Crimson Cup

Columbus Underground: Resonsible Sourcing Helps Produce a Better Cup of Coffee

CoffeeBreak: Educating at the Source

Ethiopian Sidamo Kellenso Coffee from Crimson Cup Earns 92 Points from the Coffee Review

Two new Friend2Farmer Coffees

Upper Arlington Students Learn about Global Coffee Markets through Crimson Cup

COFFEETALK: Seven Successful Start-Up Strategies

Crates Coffee House in Lake Orion, Michigan Joins the Crimson Cup Community

The Well Coffee House Serves Crimson Cup Coffee, Charity in Boston’s Historic South Station

Crimson Cup Coffee & Tea to Compete for America’s Best Espresso Title

Columbus CEO: Growing through strategic partnerships

COFFEETALK: Pour-Over Coffee Perks Up Profits

Business First: Crimson Cup trumps Starbucks’ beer-flavored latte with hops-infused coffee

Our Ohio: Grounds for Stronger Communities

Smart Business Columbus: Crimson Cup is taking the next step


Open your own coffee shop in 2013

Cupping Education Classes at the Coffee Shop!

Crimson Cup to compete for best Espresso!

COFFEE TALK: Focus on the Big Rocks!

ColumbusUnderground: Roastery Tour at Crimson Cup!

COFFEETALK: Grassroots Marketing and the cost of shoe leather!

Crimson Cup expands partnership wtih Honduran Coffee Growers

Kentucky Coffee House Owner credits Crimson Cup Coffee House for Success!

2013 Corporate Caring Award: Crimson Cup!

Crimson Cup expands in Specialty Grocer

Ohio Coffee Roaster Leads Coffee House Owners on Tour of Sustainable Plantations

Service learning trip with OSU students to help smallholder coffee farmers

COFFEETALK: The ratio that boosts coffee shop profits by 50%.

Columbus Dispatch: At Crimson Cup, Java Wisdom is Free.

Columbus Dispatch: Trips to Origin Educate Buyers and Consumers.

COFFEETALK: Take Time for Training

Crimson Cup Introduces Loose Leaf Tea Sachets

OSU Students, Ohio Coffee Roaster Collaborate With Coffee Farmers on Community Transformation

Crimson Cup Partners with AXIOM Coffee Ventures to Create Sustainable Future for Smallholder Coffee Farmers

OSU Dining Services Launches Service Learning Collaboration

Crimson Cup Welcomes Four New Businesses to Community of Independent Coffee Houses

COFFEETALK: Business Plan Basics

COFFEETALK: Direct Relationships

Crimson Cup announces FRIEND2FARMER

Crimson Cup Leverages Crowdfunding for Honduran Coffee Farmer

Capital for a Cause

Crimson Cup debuts Five New Coffees

Crimson Cup Welcomes Three New Coffee Houses

Crimson Ohio Coffee Roaster Succeeds in Crowdfunding Campaign for Honduran Children


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About Crimson Cup Coffee & Tea

Named 2016 Macro Roaster of the Year by Roast magazine, Crimson Cup Coffee & Tea has imported and hand-roasted great-tasting specialty coffee since 1991.

We teach independent business owners how to run successful coffee shops through our Seven Steps to Success program.

We also develop and distribute innovative coffee shop products designed to enhance the experience of each drink (tea, sauces and syrups, frozen drink mixes).

Sustainably sourced Crimson Cup coffee is available through a network of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 38 states, Guam, and internationally in Bangladesh.

Our own Crimson Cup Coffee Houses in the Columbus suburbs of Clintonville and Upper Arlington serve as test labs for developing new drink recipes and business practices.

Fast Facts

Founded 1991 in Columbus, Ohio.

Founder and President: Greg Ubert, author of Seven Steps to Success: A Common Sense Guide to Succeed in Specialty Coffee.

Full-time employees (aka cuppers): 75

Imports and roasts nearly 500,000 pounds of coffee annually from 25+ coffee-growing countries.

Friend2Farmer direct trade program supports small-plot farmers in Brazil, Costa Rica, Guatemala, Ethiopia, Honduras, Mexico, Papa New Guinea and Peru.

Fair Trade certified

Headquarters and roasting facility: 1925 Alum Creek Drive, Columbus, Ohio 43207.

Innovation and training lab: 700 Alum Creek Drive, Columbus, Ohio 43205.

Operates Crimson Cup Coffee Houses in Columbus suburbs of Clintonville and Upper Arlington.

2016 Roast Magazine Roaster of the Year

Sustainable Sourcing and Friend2Farmer

The Crimson Cup community rests on a mutually beneficial supply chain that stretches from farm to cup.

Through our Friend2Farmer direct trade program, we’re working hand-in-hand with small-plot coffee farmers. The goals? To develop better coffee and a better quality of life for the farmers, their families and their communities.

We visit small-plot farmers in Brazil, Costa Rica, Guatemala, Honduras, Mexico and Peru several times each year to:

Make friends and strengthen relationships,

Give advice on sustainable practices to enhance coffee crop consistency and quality, and

Help fund local schools and other life-enriching projects.

Seven Steps to Success

Crimson Cups believes in the power of independent coffee houses to transform communities.

Through our Seven Steps to Success coffee franchise alternative program, we help to establish and support locally owned coffee houses. This program turns raw recruits into seasoned baristas and coffee house managers in a matter of months.

Prospective owners learn everything they need to run a thriving coffee house – from developing a coffee shop business plan to choosing a location to hiring and managing staff and more.

Comprehensive, hands-on training gets each coffee house off to a great start. And ongoing marketing and operational support promotes long-term growth and prosperity.

There are no franchise fees or royalties to become involved in our Seven Steps program.

 – Comprehensive Training –

Over the years, we’ve found that ongoing training is key to long-term success. Our wide menu of à la carte training classes helps customers refresh skills and train new baristas.

Because every business is different, we tailor training for each customer. They can choose from on-site training at their own coffee house or classes. Or visit our state-of-the-art innovation and training lab in Columbus, Ohio.

Coffee + Community

We truly believe in the power of community, so the majority of the businesses we work with are local businesses in small towns. We want customers to know we have a vested interest in their success. We succeed only when they do.

Our concept of community has evolved beyond the borders of the small towns where our customers run their cafés, coffee houses and coffee shops to the small farming communities where our coffee is grown. Community encompasses our relationship from farmer to consumer and everything in between.

Our passion for creating stronger communities begins at home. We work with many non-profit organizations that fit our core company philosophy of giving back and having fun.


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Greg Ubert, Founder and President
gregTwin passions for coffee and entrepreneurship have driven Greg Ubert’s career for nearly 25 years. As a recent Harvard University graduate in 1991, he founded Crimson Cup Coffee & Tea in his hometown of Columbus, Ohio. Among other accomplishments, Crimson Cup has been named Roast magazine’s 2016 Macro Roaster of the Year. Through its coffee franchise alternative program, the company has helped hundreds of entrepreneurs launch their own successful independent coffee shops. The program is based on Ubert’s book, Seven Steps to Success: A Common Sense Guide to Succeed in Specialty Coffee. The company also operates Crimson Cup Coffee Houses in Clintonville and Upper Arlington. Ubert is active in local entrepreneurial circles and is a board member for the Cancer Support Community of Central Ohio, a non-profit organization dedicated to helping people affected by cancer. He holds a B.A. in economics from Harvard University, where he was a linebacker for the Crimson Football team and a pitcher on the university’s baseball team. The Thomas Worthington High School graduate currently resides in Upper Arlington with his wife, and their three children.


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Melissa  Rogner
VP of Marketing
Crimson Cup Coffee & Tea
614.252.3335 x 236

Cheryl Claypoole
Claypoole Communications

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